ResearcherID Thomson Reuters  

Chu, Junhong
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ResearcherID: P-3200-2015
URL: http://www.researcherid.com/rid/P-3200-2015
ORCID: http://orcid.org/0000-0003-0622-1851
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This list contains papers that I have authored.

publication(s)  
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1.  Title: Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response
 Author(s): Goh, Khim-Yong; Chu, Junhong; Wu, Jing
 Source: Journal of Interactive Marketing Volume: 30 Pages: 34-45 Published: MAY 2015
 Times Cited: 4
 DOI: 10.1016/j.intmar.2014.12.002
added
10-Dec-15
2.  Title: Platforms: a multiplicity of research opportunities
 Author(s): Sriram, S.; Manchanda, Puneet; Bravo, Mercedes Esteban; et al.
 Source: Marketing Letters Volume: 26 Issue: 2 Pages: 141-152 Published: JUN 2015
 Times Cited: 6
 DOI: 10.1007/s11002-014-9314-1
added
10-Dec-15
3.  Title: Quantifying Nation Equity with Sales Data: A Structural Approach
 Source: International Journal of Research in Marketing Published: 2013
 Times Cited: 5
 DOI: 10.1016/j.ijresmar.2012.06.005
added
10-Dec-15
4.  Title: Quantifying Transaction Costs in Online / Offline Grocery Channel Choice
 Source: Marketing Science Published: 2012
 Times Cited: 31
 DOI: 10.1287/mksc.1110.0678 /  Author-provided URL : http://bschool.nus.edu/Departments/Marketing/Junhong%20papers/TransactionCosts.p ...
added
10-Dec-15
5.  Title: An Empirical Test of Warranty Theories in the U.S. Server and Automobile Markets
 Source: Journal of Marketing Published: 2011
 Times Cited: 10
 DOI: 10.1509/jmkg.75.2.75 /  Author-provided URL : http://bschool.nus.edu/Marketing/Junhong%20papers/EmpiricalTestWarranty.pdf
added
10-Dec-15
6.  Title: Quantifying the Economic Value of Warranties in the U.S. Server Market
 Source: Marketing Science Published: 2009
 Times Cited: 17
 DOI: 10.1287/mksc.1080.0380 /  Author-provided URL : http://bschool.nus.edu/Departments/Marketing/Junhong%20papers/quantifywarrantyva ...
added
10-Dec-15
7.  Title: A Comparison of Within-household Price Sensitivity across Online and Offline Channels
 Source: Marketing Science Published: 2008
 Times Cited: 32
 DOI: 10.1287/mksc.1070.0288 /  Author-provided URL : http://bschool.nus.edu/Departments/Marketing/Junhong%20papers/comparisonwithinpr ...
added
10-Dec-15
8.  Title: Assessing the Economic Value of Distribution Channels – An Application to the PC Industry
 Source: Journal of Marketing Research Published: 2007
 Times Cited: 28
 DOI: 10.1509/jmkr.44.1.29 /  Author-provided URL : http://bschool.nus.edu/Departments/Marketing/Junhong%20papers/pc%20paper.pdf
added
10-Dec-15
9.  Title: Prenatal sex determination and sex-selective abortion in rural central China
 Author(s): Chu, JH
 Source: Population and Development Review Volume: 27 Issue: 2 Pages: 259-+ Published: JUN 2001
 Times Cited: 88
added
10-Dec-15
publication(s)  
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