ResearcherID Thomson Reuters  

Ang, Swee Hoon
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ResearcherID: A-4597-2016
Other Names: Ang SH; Ang Swee Hoon; SH Ang
URL: http://www.researcherid.com/rid/A-4597-2016
My Institutions (more details)
Primary Institution:
Sub-org/Dept: Marketing
Role:
 
 

This list contains papers that I have authored.

publication(s)  
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1.  Title: What is Consumer Well-Being to Asians?
 Author(s): Leong, Siew Meng; Ang, Swee Hoon; Cote, Joseph A.; et al.
 Source: Social Indicators Research Volume: 126 Issue: 2 Pages: 777-793 Published: MAR 2016
 Times Cited: 0
 DOI: 10.1007/s11205-015-0902-0
added
19-Mar-16
2.  Title: In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison
 Author(s): Ang, Swee Hoon; Lim, Elison Ai Ching; Leong, Siew Meng; et al.
 Source: Social Indicators Research Volume: 122 Issue: 1 Pages: 87-103 Published: MAY 2015
 Times Cited: 0
 DOI: 10.1007/s11205-014-0681-z
added
19-Mar-16
3.  Title: The Effects of Superstition on Choice and Latency
 Author(s): Ang, Swee Hoon; Lai, Wai Kit; Leong, Siew Meng
 Source: Psychology & Marketing Volume: 31 Issue: 12 Pages: 1074-1083 Published: NOV 2014
 Times Cited: 1
 DOI: 10.1002/mar.20754
added
19-Mar-16
4.  Title: Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
 Author(s): Lim, Elison Ai Ching; Ang, Swee Hoon; Lee, Yih Hwai; et al.
 Source: Journal of Pragmatics Volume: 41 Issue: 9 Pages: 1778-1793 Published: SEP 2009
 Times Cited: 5
 DOI: 10.1016/j.pragma.2008.09.034
added
19-Mar-16
5.  Title: Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
 Author(s): Lim, Elison Ai Ching; Ang, Swee Hoon
 Source: Journal of Business Research Volume: 61 Issue: 3 Pages: 225-232 Published: MAR 2008
 Times Cited: 36
 DOI: 10.1016/j.jbusres.2007.06.004
added
19-Mar-16
6.  Title: Understanding consumer animosity in an international crisis: nature, antecedents, and consequences
 Author(s): Leong, Siew Meng; Cote, Joseph A.; Ang, Swee Hoon; et al.
 Source: Journal of International Business Studies Volume: 39 Issue: 6 Pages: 996-1009 Published: SEP 2008
 Times Cited: 42
 DOI: 10.1057/palgrave.jibs.8400392
added
19-Mar-16
7.  Title: The ad creativity cube: conceptualization and initial validation
 Author(s): Ang, Swee Hoon; Lee, Yih Hwai; Leong, Siew Meng
 Source: Journal of the Academy of Marketing Science Volume: 35 Issue: 2 Pages: 220-232 Published: JUN 2007
 Times Cited: 40
 DOI: 10.1007/s11747-007-0042-4
added
19-Mar-16
8.  Title: The influence of metaphors and product type on brand personality perceptions and attitudes
 Author(s): Ang, Swee Hoon; Lim, Elison Ai Ching
 Source: Journal of Advertising Volume: 35 Issue: 2 Pages: 39-53 Published: SUM 2006
 Times Cited: 57
added
19-Mar-16
9.  Title: Ethics, machiavellianism, and social values: Implications for advertising
 Author(s): Ang, SH; Williams, JD; Lee, WN; et al.
 Source: Diversity in Advertising Pages: 409-421 Published: 2004
 Times Cited: 0
added
19-Mar-16
10.  Title: Interference of picture and brand name in a multiple linkage ad context
 Author(s): Lee, YH; Ang, SH
 Source: Marketing Letters Volume: 14 Issue: 4 Pages: 273-288 Published: DEC 2003
 Times Cited: 0
 DOI: 10.1023/B:MARK.0000012472.11598.62
added
19-Mar-16
publication(s)  
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