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Rejón Guardia, Francisco FRG
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ResearcherID: E-4869-2014
URL: http://www.researcherid.com/rid/E-4869-2014
ORCID: http://orcid.org/0000-0002-5201-8435
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This list contains papers that I have authored.

publication(s)  
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1.  Title: An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks
 Author(s): Rejón-Guardia, Francisco; Martínez-López, Francisco J.
 Source: Handbook of Strategic e-Business Management Pages: 523-564 Published: 2014
added
08-Apr-14
2.  Title: Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors
 Author(s): Rejón-Guardia, Francisco; Martínez-López, Francisco J.
 Source: Handbook of Strategic e-Business Management Pages: 565-586 Published: 2014
added
08-Apr-14
3.  Title: The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer
 Author(s): Rejón-Guardia, Francisco; Martínez-López, Francisco J.
 Source: Handbook of Strategic e-Business Management Pages: 821-839 Published: 2014
added
08-Apr-14
4.  Title: Factores determinantes de la evasión publicitaria en redes sociales
 Author(s): Rejón-Guardia, Francisco; Muñoz-Leiva, Francisco; Sánchez-Fernández, Juan
added
08-Apr-14
5.  Title: Introducción al marketing: selección de capítulos de Introducción al Marketing, 3ª ed. de Gary Armstrong, et al
added
08-Apr-14
6.  Title: The acceptance of microblogging in the learning process: The µBAM model
 Author(s): Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; Muñoz-Leiva, Francisco
 Source: Journal of Technology and Science Education Volume: 3 Issue: 1 Published: 2013
 DOI: 10.3926/jotse.65
added
08-Apr-14
7.  Title: The acceptance of microblogging in the learning process: The µBAM model
 Author(s): Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; Muñoz-Leiva, Francisco
 Source: Journal of Technology and Science Education Volume: 3 Issue: 1 Pages: 31-48 Published: 2013/02/27/
 DOI: 10.3926/jotse.65 /  Author-provided URL : http://www.jotse.org/index.php/jotse/article/view/65
added
08-Apr-14
8.  Title: The determinants of satisfaction with e-banking
 Author(s): Liebana-Cabanillas, Francisco; Munoz-Leiva, Francisco; Rejon-Guardia, Francisco
 Source: Industrial Management & Data Systems Volume: 113 Issue: 5 Pages: 750-767 Published: 2013
 Times Cited: 11
 DOI: 10.1108/02635571311324188
added
08-Apr-14
9.  Title: ANALYSIS OF MICROBLOGGING APPLICATIONS AS UNIVERSITY TEACHING TOOLS
 Author(s): Liebana-Cabanillas, F.; Martinez-Fiestas, M.; Rejon-Guardia, F.; et al.
 Source: Inted2012: International Technology, Education and Development Conference Pages: 6309-6314 Published: 2012
 Times Cited: 0
added
08-Apr-14
10.  Title: Aplicación de la teoría descompuesta del comportamiento planeado, al caso de uso del metro ligero
 Author(s): Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; Muñoz-Leiva, Francisco; et al.
added
08-Apr-14
publication(s)  
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